Privacy Policy

1. Introduction

  • 1.1 We are committed to safeguarding the privacy of our website visitors and service users.
  • 1.2 This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data.
  • 1.3 We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website and services, we will ask you to consent to our use of cookies when you first visit our website.
  • 1.4 In this policy, “we”, “us”, and “our” refer to (Top Shelf Media LLC). For more information about us, see Section 14.

2. eCommerce

  • 2.1 We operate an online store using WooCommerce, a popular eCommerce platform. WooCommerce helps us manage online transactions, product listings, inventory, and customer accounts efficiently.
  • 2.2 When you purchase products from our website, we collect personal data to process your purchases, such as your name, billing address, shipping address, payment information, email address, and phone number. The collection and use of this data are necessary to fulfill the contract we enter with you when you place an order.
  • 2.3 WooCommerce also collects data about your interactions with our online store, including information about your cart, what products you view, and your preferences, to enhance your shopping experience.
  • 2.4 As part of our eCommerce activities, we may also store cookies on your device to remember your cart contents and login information to streamline the checkout process and for user authentication.
  • 2.5 We ensure the security of the transactions and personal data by using industry-standard security measures, including data encryption. However, no method of transmission over the Internet or electronic storage is 100% secure.
  • 2.6 Our use of WooCommerce is in compliance with WooCommerce’s privacy policies and terms of service. For more detailed information on how WooCommerce processes data, you can refer to their privacy policy directly.
  • 2.7 We retain your order information for our records unless and until you ask us to delete this information, consistent with our data retention policy outlined in Section 6.
  • 2.8 We may also share your personal data with third parties necessary to complete your transaction, including payment processing providers, shipping companies, and customer service management tools, under strict confidentiality agreements.
  • 2.9 We may process information related to transactions, including purchases of goods and services, that you enter into with us and/or through our website (“transaction data”). The transaction data may include your contact details, your card details, and the transaction details. The source of the transaction data is you and/or our payment services provider. This data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely our interest in the proper administration of our website and business.
  • 2.10 Customer data may also be used for the purposes of managing our relationships with customers, communicating with customers via email, providing customer support, and maintaining back-ups of our databases. These activities may involve the use of personal data including your name, address, and email address. The legal basis for this processing is our legitimate interests, namely the proper administration of our website, business, and customer relationships.

3. How we use your personal data

  • 3.1 In this Section 3 we have set out:
    • (a) the general categories of personal data that we may process;
    • (b) in the case of personal data that we did not obtain directly from you, the source and specific categories of that data;
    • (c) the purposes for which we may process personal data; and
    • (d) the legal bases of the processing.
  • 3.2 We may process data about your use of our website and services (“usage data”). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency, and pattern of your service use. The source of the usage data is our analytics tracking system. This usage data may be processed for the purposes of analyzing the use of the website and services. The legal basis for this processing is consent or our legitimate interests, namely monitoring and improving our website and services.
  • 3.3 We may process your account data (“account data”). The account data may include your name and email address. The source of the account data is our newsletter sign-up forms but only with your explicit permission. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases, and communicating with you. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.
  • 3.4 We may process your personal data that is provided in the course of the use of our services (“service data”). The service data may include the timing, frequency, and pattern of service use. The source of the service data is you. The service data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases, and communicating with you. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.
  • 3.5 We may process information that you post for publication on our website or through our services (“publication data”). The publication data may be processed for the purposes of enabling such publication and administering our website and services. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.
  • 3.6 We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“notification data”). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
  • 3.7 We may process information contained in or relating to any communication that you send to us (“correspondence data”). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.
  • 3.8 In addition to the specific purposes for which we may process your personal data set out in this Section 3, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
  • 3.9 Please do not supply any other person’s personal data to us, unless we prompt you to do so.
  • 3.10 The transmission of data over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

4. Providing your personal data to others

  • 4.1 We may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy.
  • 4.2 We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise, or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
  • 4.3 We may disclose email addresses to our suppliers or subcontractors insofar as reasonably necessary for sending you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter).
  • 4.4 In addition to the specific disclosures of personal data set out in this Section 4, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise, or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
  • 4.5 We may disclose your personal data to our payment services providers only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments, and dealing with complaints and queries relating to such payments and refunds.

5. International transfers of your personal data

  • 5.1 In this Section 5, we provide information about the circumstances in which your personal data may be transferred to countries outside the European Economic Area (EEA).
  • 5.2 The hosting facilities for our website are situated in US, Europe, and UK. The European Commission has made an “adequacy decision” with respect to the data protection laws of each of these countries. Transfers to each of these countries will be protected by appropriate safeguards, namely EU-U.S. Privacy Shield Framework.
  • 5.3 Mailing databases operated by MailChimp are situated in US. The European Commission has made an “adequacy decision” with respect to the data protection laws of each of these countries. Transfers to each of these countries will be protected by appropriate safeguards, namely EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield.
  • 5.4 You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.
  • 5.5 If you are participating in e-commerce transactions, your personal data may be transferred to payment processors and/or delivery services located outside the European Economic Area (EEA). Transfers will be protected by appropriate safeguards, which may include standard data protection clauses adopted by the European Commission.

6. Retaining and Deleting Personal Data

  • 6.1 This Section outlines our data retention policies and procedures, which aim to ensure compliance with our legal obligations regarding the retention and deletion of personal data.
  • 6.2 Personal data processed by us will not be kept longer than necessary for the purposes for which it was collected.
  • 6.3 Retention and deletion of your personal data will be handled as follows:
    • (a) Personal data will be retained for no longer than one year.
    • (b) Cookie data will be retained for no more than 30 days.
    • You may request the deletion of your email from our subscription list at any time.
  • 6.4 Despite the other provisions in this Section, we may retain your personal data where necessary to comply with a legal obligation or to protect your vital interests or those of another person.
  • 6.5 Additionally, notwithstanding other provisions of this Section, we will retain documents containing personal data:
    • To the extent required by law;
    • If the documents are believed to be relevant to any ongoing or prospective legal proceedings;
    • To establish, exercise, or defend our legal rights, including providing information for fraud prevention and reducing credit risk.

7. Amendments

  • 7.1 We may update this policy from time to time by publishing a new version on our website.
  • 7.2 You should check this page occasionally to ensure you are happy with any changes to this policy.
  • 7.3 We may notify you of changes to this policy by email or through the private messaging system on our website.

8. Your rights

  • 8.1 In this Section 8, we have summarized the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.
  • 8.2 Your principal rights under data protection law are:
    • (a) the right to access;
    • (b) the right to rectification;
    • (c) the right to erasure;
    • (d) the right to restrict processing;
    • (e) the right to object to processing;
    • (f) the right to data portability;
    • (g) the right to complain to a supervisory authority; and
    • (h) the right to withdraw consent.
  • 8.3 You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned, and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee. Provision of such information will be subject to:
    • (a) the first copy will be provided free of charge, but additional copies will be subjected to a $10 fee.
    • (b) the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).
  • 8.4 You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.
  • 8.5 In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise, or defense of legal claims.
  • 8.6 In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise, or defense of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise, or defense of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.
  • 8.7 You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing is for the establishment, exercise, or defense of legal claims.
  • 8.8 You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.
  • 8.9 If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work, or the place of the alleged infringement.
  • 8.10 To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.
  • 8.11 You may exercise any of your rights in relation to your personal data by contacting us using the details outlined in section 13.

9. About cookies

  • 9.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
  • 9.2 Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
  • 9.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

10. Cookies that we use

  • 10.1 We use cookies for the following purposes:
    • (a) authentication – we use cookies to identify you when you visit our website and as you navigate our website;
    • (b) status – we use cookies to help us to determine if you are logged into our website;
    • (c) security – we use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally;
    • (d) advertising – we use cookies to help us to display advertisements that will be relevant to you (cookies used for this purpose are: Google AdSense, Google AdExchange, Avocet, PulsePoint, Teads, Skimlinks, Monetizer 101);
    • (e) analysis – we use cookies to help us to analyse the use and performance of our website and services (cookies used for this purpose are: Google Analytics, ComScore, Google Tag Manager, Crazy Egg, Facebook Audience, Google Analytics Audience);
    • (f) cookie consent – we use cookies to store your preferences in relation to the use of cookies more generally.

11. Cookies used by our service providers

12. Managing cookies

13. Mediavine Programmatic Advertising (Ver 1.1)

  • 13.1 The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
  • 13.2 First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons, and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising.
  • 13.3 Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies, and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
  • 13.4 Without cookies, you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
  • 13.5 The Website collects the following data using a cookie when serving personalized ads:
    • IP Address
    • Operating System type
    • Operating System version
    • Device Type
    • Language of the website
    • Web browser type
    • Email (in hashed form)
  • 13.6 Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers, and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
  • 13.7 If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
  • 13.8 For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

14. Our details

  • 14.1 This website is owned and operated by Top Shelf Media, LLC.
  • 14.2 We are registered in the United States under registration number 1139281-96.
  • 14.3 Our principal place of business is at 665 Conger St, Ste S, Eugene, Oregon, 97402.
  • 14.4 You can contact us:
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