Cooler Master is currently conducting an online event, the Cooler Master Virtual Showcase 2021. This showcase, which runs from January 25th to the 29th, allows the public to view pre-production concepts and mockups for a limited time. Flagship products are also being announced for a number of departments, including cases, cooling, power, peripherals, and lifestyle products.


Cooler Master’s new MasterFrame 700 is capable of vertical orientations as a showcase frame, sporting a 650mm panel made of tempered glass. It can also transform into a test bench — one which can mount three 360mm radiators at once, no less.

Meanwhile, the MasterCase EG200 is an external GPU enclosure featuring a hot-swap drive bay for powering up laptops with a ThunderBolt interface.

Finally, the MasterBox 540 utilizes an “Ether” front panel and customizable ARGB strips, which radiate behind a transparent panel.   


CM Cooling
Image Credit: Cooler Master

Cooling units include the MasterLiquid ML360 Sub Zero. This is a Thermoelectric Cooling AIO liquid cooler powered by Intel Cryo Cooling Technology.

Also among the cooling devices is the MasterAir MA624 Stealth, which utilizes two 140mm fans, two tower heatsinks, and a black finish.

The MasterLiquid ML240/360 Vivid rounds out the lineup with a 3rd Generation dual-chamber pump and a 2-inch LCD display for system monitoring on the pump.


In the power department, the new XG Plus Platinum has been designed to provide 80 PLUS Platinum-certified efficiency and reduce temperature requirements.

Its innovative Information display panel helps you monitor performance features and ARGB lighting with MasterPlus+ software. 


CM Peripherals
Image Credit: Cooler Master

There are two new products in the peripherals department. The first is the MK721 60% keyboard, which comes with 2.4GHz/Bluetooth connectivity, Cherry MX switches, PBT doubleshot keycaps, an aluminum body, a coiled cable, and a customizable three-way dial.

The second is the MM731 gaming mouse. It’s designed to be super lightweight (under 60g) and ergonomic. 

Lifestyle Products

Last but not least, Cooler Master included this lineup of lifestyle products in its press release:

  • Hybrid 1 – The ultimate gaming chair designed to bridge the void between professional gamers and content creators. Driven by extensive research it was created to better respond to the needs of the modern-day gamers and creatives, focusing on health, interaction, and expression.
  • GD120 ARGB & GD160 ARGB – Next-gen gaming desks designed to perform with the best comfort possible. With the dual motor leg design, you have a wide range of half meter [sic] to smoothly customize your own height anytime as well as preset for your personal favorite.
  • GM27-FQ 27″ – This next-gen flat gaming monitor is built with the Fast-IPS technology drives up to a high refresh rate of 180Hz and 1ms (GTG) response time. The monitor is featuring a 2K QHD 2560*1440 IPS panel, in-wide color gamut of AdobeRGB 97%, FreeSync Premium and ultra-narrow bezels, the GM27-FQ also comes with an ARGB stand synced with MasterPlus+ lighting software.
  • GM32-CQ 32″ – The gaming monitor utilizes a 1500R curved 2K QHD 2560*1440 VA Panel to achieve maximum display quality and capability. The monitor reaches a refresh rate of up to 165Hz and 1ms (MPRT) response time, supported by wide gamut [sic] of 94% DCI-P3 and FreeSync Premium.

Learn more at the official CM Virtual Showcase website.


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